Popcode

  L’industria della realtà aumentata mobile (AR),  ha visto un enorme crescita nel corso dell’ultimo anno. Non stiamo più semplicemente tenendo i nostri telefoni a cercare in giro per bar nelle vicinanze – ora i nostri computer da tasca sono in grado di riconoscere le immagini e “augmentare” in tempo reale con grafica 3D. Mobile […]

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Make a purchase or donation, a payment, login to a website or get information with Mobio

Making a purchase or donation STEP 1. The bill arrives after lunch and the restaurant accepts Mobio for payment. Launch Mobio and scan it. Center the 2D barcode within the scan window. The barcode will automatically be read. STEP 2. The payment page will appear. Enter the amount of the transaction. For security purposes, you […]

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Sticker Fiat: Oil spill

Category: Guerrilla Client: Fiat Product: Fiat Campaign: adesivi posti sotto le auto parcheggiate a forma di macchia d’olio, che invitano ad usare solo componenti originali. “Use only original parts Fiat.” Where: Brasile When: 2009 Created by:  Fire Comunicação, Vitória/ES, Brazil Creative Directors: Elisa Quadros, Cláudio França Art Director / Copywritter: Daniel Galvão

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Franco Caligiuri Financial & Investment Representative: Chart business card

  Category: Business Card Client: Franco Caligiuri Financial & Investment Representative Campaign: Ideally, you can trust your financial advisor to sell before a downturn and buy stocks before they go up. And so, a double-sided business card to communicate this dual promise. Where: Canada When: 2010 Created by:  Rethink, Vancouver, Canada Creative Directors: Chris Staples, […]

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Seat Ibiza Cupra: Wheel

  Category: Stampa Client: Seat Product: Ibiza Cupra Campaign: aprendo il giornale ci ritrova ad impugnare lo sterzo della Ibiza Cupra Where: Israele When: 2010 Created by:  ACW Grey, Tel Aviv, Israel Executive Creative Director: Yonatan Stirin Creative Director: Tal Riven Copywriter: Zack Feldman Art Director: Sharon Suliman

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Volkswagen Polo: 95% recyclable

  Category:  Ambient Client: Volkswagen Product: Polo Campaign: Car manufacturer VW wants to tell people that their new model, Polo, is produced out of 95% recyclable materials. People in Germany are used to recycle glass and paper in huge bins outdoors. The get awareness for this, they made an even bigger bin in the shape […]

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Volkswagen Amarok: Virtual Live Test. Il test lo fai da casa, con il cellulare!

  Category: Digital Client: Volkswagen Product: Amarok Campaign: Volkswagen decide to launch Amarok with a test drive which has not been done yet, mixing mobile with Internet so the consumer could drive the pickup without leaving home. Where: Brasile When: 2010 Created by:  AlmapBBDO, Brazil Creative Directors: Marcello Serpa, Sérgio Mugnaini Art Director: Tiago Marcondes […]

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