Indus Pride beer. Bus ambient

Category: ambient
Client: Indus Pride
Product: Indus Pride beer
Campaign: To popularize SAB Miller India’s new brand of non-alcoholic beer, Indus Pride, as a refresher and thirst quencher, we chose low-cost handles of airport transit buses as our medium. It was released in March ’10, a peak vacation season when travel via airports increases by 50%.
Where:India
When: 2010

Created by: Ogilvy & Mather, Bangalore, India

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