Client: Indus Pride
Product: Indus Pride beer
Campaign: To popularize SAB Miller India’s new brand of non-alcoholic beer, Indus Pride, as a refresher and thirst quencher, we chose low-cost handles of airport transit buses as our medium. It was released in March ’10, a peak vacation season when travel via airports increases by 50%.
Created by: Ogilvy & Mather, Bangalore, India