Campaign: Ahead of the 6 special edition Gatorade bottles in honor of Michael Jordan‘s induction to Hall of Frame this September, the sports drink maker unveiled a mosaic of His Airness’ signature dunk earlier this week. Situated in the basketball court on the South Side on Jordan’s hometown, Chicago. The massive mosaic is made of 19,000+ bottles of the sport drink itself, including the 6 limited Jordan bottles, in different flavors. A backlight platform permit light to shrine through each bottle, creating a “lite brite” effect on the mosaic. For its unveiling, a few special VIPs joined in, including Jordan’s former teammate Scottie Pippen and track & field star Jackie Joyner-Kersee, who both placed a few bottles for the finishing touch.
Where: Chicgo, USA