Installazione luminosa di Gatorade

Category: ambient
Client: Gatorade
Campaign: Ahead of the 6 special edition Gatorade bottles in honor of Michael Jordan‘s induction to Hall of Frame this September, the sports drink maker unveiled a mosaic of His Airness’ signature dunk earlier this week.  Situated in the basketball court on the South Side on Jordan’s hometown, Chicago. The massive mosaic is made of 19,000+ bottles of the sport drink itself, including the 6 limited Jordan bottles, in different flavors.  A backlight platform permit light to shrine through each bottle, creating a “lite brite” effect on the mosaic.  For its unveiling, a few special VIPs joined in, including Jordan’s former teammate Scottie Pippen and track & field star Jackie Joyner-Kersee, who both placed a few bottles for the finishing touch.
Where: Chicgo, USA

Advertisements

Rispondi

Inserisci i tuoi dati qui sotto o clicca su un'icona per effettuare l'accesso:

Logo WordPress.com

Stai commentando usando il tuo account WordPress.com. Chiudi sessione / Modifica )

Foto Twitter

Stai commentando usando il tuo account Twitter. Chiudi sessione / Modifica )

Foto di Facebook

Stai commentando usando il tuo account Facebook. Chiudi sessione / Modifica )

Google+ photo

Stai commentando usando il tuo account Google+. Chiudi sessione / Modifica )

Connessione a %s...