Product: Mini Clubman
Campaign: BMW Group installed the backs of Mini Clubmans in the spot where luggage spits out in German airport luggage carousels. The message: The compact vehicle holds a lot more stuff than you’d think–9.2 cubic feet, vs. 6 for its Mini predecessor. And what better place to emphasize space than at the airport, where everyone worries about how much they’re traveling with?
Created by: Miami Ad School