Prova i vestiti senza provarli! Realtà aumentata per Topshop

Category: Realtà aumentata
Client: TopShop
Campaign: create a virtual fitting room for a new collection of dresses Dress up. The virtual fitting room is built on the most sophisticated technologies: augmented reality and Microsoft Kinect. Augmented reality allows the customers to select a garment off the rack without having to try it on physically. As a customer, you see yourself onscreen with a 3D copy of a dress. Kinect allows the user to control the program by simple gestures pushing virtual buttons right in the air. “To activate the program you don’t need special markers: the built-in camera tracks a person’s body and superimposes over it a 3D model of the dress.
Where: Mosca
When: 2011

Created by: AR Door

Advertisements

Rispondi

Inserisci i tuoi dati qui sotto o clicca su un'icona per effettuare l'accesso:

Logo WordPress.com

Stai commentando usando il tuo account WordPress.com. Chiudi sessione / Modifica )

Foto Twitter

Stai commentando usando il tuo account Twitter. Chiudi sessione / Modifica )

Foto di Facebook

Stai commentando usando il tuo account Facebook. Chiudi sessione / Modifica )

Google+ photo

Stai commentando usando il tuo account Google+. Chiudi sessione / Modifica )

Connessione a %s...