Campaign: Ogilvy Bogota demonstrate people, how easy itâs to draw fast.People got in the photo booth expecting to get a picture.A hidden cartoonist inside would make a cartoon of them in less than 10 seconds.People would get their cartoon proving how easy playing Pictionary can be.
RESULTS15.000 people per day visited the malland saw our activation.
As many as 800 people per day entered Pictionary Photobooth.
Hundreds of people used their cartoons as profile picture in Facebook and Twitter and they shared them and commented them with friends.
Created by: Ogilvy Bogotá, Colombia