Nintendo dsi. Toilet. “Brain teasers anytime anywhere”

Brain teasers anytime anywhere

Category: Ambient
Client: Nintendo
Product: Nintendo DSi
Campaign: The idea: In every shopping mall there is a place where we can have people for our very own. A place that over 40% of shoppers visit at least once during their shop. A place that is just perfect for our promotion: the customer toilet. We transformed this place into one big brain teaser. And turned it into an experience space. Leaflets with a 10% discount offer on all Nintendo Brain Teasers encouraged shoppers to go straight to the retailer in the shopping mall.
Where: Germania
When: 2010

Created by: Ogilvy&Mather, Frankfurt, Germany

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