Gandhi Bookstores: The Firts Radio Spot you can read

Category: radio/digital
Client: Librerias Gandhi
Campaign: Gandhi Bookstores strategy has always been focused on make people read. So we found the way to make it happen. On Radio. Using the RDS system on car stereos, we did the first radio spot you can actually read. The system allowed only 64 characters divided in 8 lines on text. It was aired in rush hours in Mexico City.
Where: Messico
When: 2011

Created by: Ogilvy Mexico

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