Diesel flash Like

Category: punto vendita/digital
Client: Diesel
Campaign: Diesel is bringing Facebook’s ‘Like’ button into its retail environment so that customers can ‘like’ any item they see on the shelves. All they need to do is go into the store, scan the QR code displayed next to the item with their smartphone, and be taken directly to a product page where they can ‘like’ the item (and see other related outfits). The item, and the fact they are shopping at Diesel, is automatically displayed on their Facebook wall. Created out of Fullsix, the campaign launched in Madrid, Spain and will be rolling out through Europe.
Where: Spagna
When: 2011

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